DVF feeding frenzy

Waiting for the Diane Von Furstenburg show today was possibly more entertaining than the show itself.

First, there were the hundreds of paparazzi swarming the likes of Heidi Klum, Molly Sims, Jourdan Dunn and of course Olivia Palermo and Whitney Port who work at DFV on MTV's The City.

Then then were the Public Relations glitterati, who created more drama in ten minutes than any reality show could hope to produce with one days footage. They continuously swore profanity after profanity at the paparazzi - at one point, one even screamed after a photographer accidently knocked a folder out of her hand. And who could forget the Fashion Editors waltzing around in their outfits plucked straight off the runway and towering Christian Louboutin heels.

There's nothing like people-watching in New York, and Fashion Week certainly takes the cake.

Heidi Klum arrives amid a paparazzi feeding frenzy

Olivia Palermo teetering around Bryant Park with Elle magazine Fashion Editors

Olivia Palermo and Whitney Port with their foul mouthed PR posse in tow

How to capitalize on Fashion Week

Just because New York women have stopped buying from Bergdorf's and have started shopping at J. Crew, doesn’t mean they wouldn't spend a few hundred bucks for tickets to a runway show.

American Express told the Wall Street Journal that 97% of their $150 - $250 Fashion Week packages sold in just five days.

André Leon Talley, Diane von Furstenberg, and Anna Wintour

Most of those tickets are to the Diane von Furstenburg show - not the Fall 09 show editors and buyers will be attending, but a totally separate event where American Express card members can experience "a multi-season selection of her sought-after designs", which basically translates into a runway show full of her Spring 09 looks. As in, the collection you can already order on her website.

Personally, I'd rather spend $200 on a new pair of shoes, but maybe what these women are actually looking forward to is Diane discussing her life's lessons with André Leon Talley, which will take place prior to the show.

I think I'll just wait for it to air on next season's episodes of The City.