Friday, June 26, 2009

Yves St. Laurent’s Spring 2010 Men’s Presentation

Very few of these advertising films capture my attention long enough for me to actually pay attention (with the exception the Chanel No.5 short films, and maybe Sofia Coppola's romantic Miss Dior Cherie commercial). But this YSL narrative starring Jules, the 11-year-old son of its director and writer Samuel Benchetrit, is as funny as it is beautiful and sweet; and despite the très fabuleux satchel the kid sports, the film is less about the clothes and more about YSL's ever-so-cool factor. It's worth a watch, I promise.

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